Gerry Osborne explains how a new interpretation of the SMART Objectives model enables leaders to set objectives that will be more resonant among key audiences, and therefore more impactful in the competitive information environment, by making them Simple, Meaningful, Appropriate, Reasonable, and Trackable.
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Gerry Osborne is a Senior Advisor at McChrystal Group. Previously he was a Partner and Deputy Director of McChrystal Group's London Office, where he was responsible for the day-to-day delivery of all European operations and the development of new business. He leads client engagements across all capability pillars and is fortunate to be an internationally renowned public speaker on the Team of Teams approach, strategic communication, and leadership. Gerry is McChrystal Group’s specialist advisor in Strategic Communications.
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