Gerry Osborne
Meet Gerry
Gerry Osborne is a Senior Advisor at McChrystal Group. Previously he was a Partner and Deputy Director of McChrystal Group's London Office, where he was responsible for the day-to-day delivery of all European operations and the development of new business. He leads client engagements across all capability pillars and is fortunate to be an internationally renowned public speaker on the Team of Teams approach, strategic communication, and leadership. Gerry is McChrystal Group’s specialist advisor in Strategic Communications.
Prior to joining the McChrystal Group, Gerry led government and defense business development in the World’s largest independent Communications network, M&C Saatchi, and ran his own consultancy firm providing Strategic Communications research and advice to NATO. He has led the delivery of government and security behavioural change programmes in the Baltic States, South Caucuses and Middle East and published his own approach to placing communications at the heart of strategy for the Georgian Government in 2016.
Previously Gerry served in the British Army as an information operations specialist within the UK Ministry of Defence, commanding officer, special forces helicopter pilot, defense attaché and senior instructor at the Royal Military Academy Sandhurst. His service record stretches across Europe, Northern Ireland, the Middle East, Canada and Australia.
Gerry holds a Master of Arts in Military Studies from Cranfield University and a Bachelor of Science in Management Studies from the University of Wales. He is an alumnus of the Windsor Leadership Trust.
B.S. University of Wales
M.A. Cranfield University
Written Articles/ Materials
Weekly Whiteboard
Placing Communications
Strategic communication is essential because we live in a fast-moving, dynamic, complex information environment where hype often outpaces facts. Organizations must communicate not what they want to say but what their audiences need to hear. We have a five-stage process for placing communications at the heart of strategy.
Hype Cycle
Communication is now so important to every aspect of leadership because of the age in which we live—the highly developed information age, which is more participative and more dynamic than it ever has been before. The Hype Cycle continues to play an important part in the effectiveness of communication.
SMART Objectives
Gerry Osborne explains how a new interpretation of the SMART Objectives model enables leaders to set objectives that will be more resonant among key audiences, and therefore more impactful in the competitive information environment, by making them Simple, Meaningful, Appropriate, Reasonable, and Trackable.
